Canva запускает революционную ИИ-платформу для упрощения процесса дизайна Translation: Canva launches revolutionary AI platform to simplify the design process

The online platform Canva has unveiled the «world’s first» design-focused AI model along with a series of new solutions based on it.

The company has revised its video editor to make it user-friendly for those without editing experience. A new library of templates has been integrated, and a simplified timeline for trimming, syncing, and layering has been introduced.

Additionally, a new tool called Forms has been added for collecting feedback, similar to Google Forms. This tool allows users to input data directly into Canva and automatically import it into Canva Sheets.

A new platform, Canva Grow, has been introduced, enabling users to design and launch advertising campaigns while tracking their effectiveness with the help of AI.

The new Email Design product allows marketing teams to create and export branded email campaigns without the need for programming or switching to specific platforms like Mailchimp.

All these new features are built on an AI model «trained to understand the complexities of design.» Most AI-based solutions are deeply embedded in each phase of the design process and are available through a premium subscription.

Canva’s last major release occurred in April, when the company introduced the new Visual Suite 2.0 toolset.

Among the key innovations was Canva Code—a virtual assistant that enables the creation of interactive widgets, documents, website elements, and mini-apps.

«We’ve increased our cadence to two major product events a year. With a relatively stable employee count, we’ve become much more efficient,» noted Chief Operating Officer Cliff Obrecht.

He explained that the rise in productivity is due to the application of artificial intelligence in their operations.

Canva is betting on AI tools to accelerate revenue growth ahead of its IPO. Recently, the company appointed former Zoom CFO Kelly Steckelberg as its new CFO.

Obrecht indicated that the company plans to go public within the next two years, although a specific date has yet to be established.

It’s worth mentioning that in October, OpenAI introduced a new feature allowing the creation of applications directly within ChatGPT. As a result, users will be able to interact with Canva and other services from within the chatbot.