Navigating the AI Debate: Insights from Arrowheads Shams Jorjani

The CEO of **Arrowhead Game Studios**, **Shams Jorjani**, believes that discussions about artificial intelligence have reached an impasse. In an interview with [The Game Business](https://www.youtube.com/watch?v=AyVTlQR__ZU), he acknowledged that any conversation surrounding AI quickly turns toxic—developers and players either view the technology as a threat to their profession or as the future of game development.

The conversation was sparked by the voiceovers in [**ARC Raiders**](https://game-link) — certain character lines in the project were generated based on recordings of the actors. Some players feel that this approach undermines the atmosphere and violates ethical standards. **Jorjani**, however, argues that the issue lies not in the tools themselves, but in how they are utilized.

According to him, many overlook the fact that the industry has long embraced automation. Developers pay for licenses of middleware that accelerates tasks—such as processing models or optimizing load times. When these technologies first emerged, there were no widespread protests, even though the new software also partially replaced manual labor.

**Jorjani** emphasizes the importance of respecting copyright and working ethically with original sources. However, he is convinced that not all AI poses a threat to creativity. In the case of **ARC Raiders**, he believes that synthesized voices can be advantageous—allowing characters to deliver new lines without the need for additional recording sessions. The key is ensuring that actors are compensated and have control over what they consent to.

The CEO of **Arrowhead** is firm in his belief that the industry requires more nuance and less panic. He points out that AI can help expedite tedious routine tasks, freeing up time for creative endeavors.