Криптовалютное контент-тенденция на YouTube: минимумы и снижение интереса пользователей Translation: Headline: Cryptocurrency Content Trends on YouTube: Record Lows and Decreased User Interest

The number of views of cryptocurrency-related content on YouTube has fallen to its lowest point since January 2021, reported Benjamin Cowen, founder of ITC Crypto.

*“It’s not just due to X and its algorithm changes,” Cowen stated.*

Blogger Tom Crown added that the steep decline began in October, coinciding with a significant market crash where daily liquidation volumes surpassed a record $19 billion.

*“In essence, since 2021, crypto content has been in a ‘bear market’ and hasn’t even come close to previous peak levels,” he noted.*

Another YouTube content creator, Jesus Martinez, concurred with Crown, mentioning that none of his videos have come close to replicating the success of those produced during the hype of 2021.

Bitcoin investor using the handle polaris_xbt described the current levels of social interest as indicative of a prolonged downward trend.

*“What if we’ve actually been in a bear market for altcoins for over a year now… The bottom for altcoins typically occurs about 350 days after their peak. We hit our maximum in December 2024, which means the bottom likely fell in December 2025,” he added.*

A similar drop in engagement has also been observed on Elon Musk’s social media platform. Recently, CryptoQuant founder Ki Young Ju criticized the platform for limiting the reach of content related to digital assets.

He emphasized that X is effectively punishing real users while ignoring the root cause — the inability to distinguish between humans and bots.

According to Ju’s observations, in just one day, 7.7 million posts were created, which is 1200% above the usual level. He believes that the surge of low-quality content activates algorithmic suppression mechanisms, which simultaneously restrict the visibility of genuine crypto accounts.

*“With the rise of AI, bots have become inevitable. […] But it’s absurd that X is more inclined to block crypto topics than to improve its bot detection systems,”* the expert stated.

Previously, X’s product director, Nikita Bir, attributed visibility issues of cryptocurrency content on the platform to excessive activity, sparking debates. Following a wave of criticism, he later deleted his post.

Experts believe that the decline in engagement stems from retail investors’ exhaustion with Pump & Dump schemes and scam altcoins.

*“Retail investors are simply tired of constant losses. […] Enough with this crypto nonsense,”* commented a user under the nickname Cloud9 Markets.

Another Bitcoin enthusiast using the pseudonym Dear Bitcoiner pointed out the high level of politicization on X and other social networks. He noted that recently, “his entire feed has become about politics rather than markets.”

Another expert under the handle MSB Intel suggested that investors might be shifting towards precious metals and other assets:

*“People want returns, not narratives about when they might show up. 2025 has been tough. Bitcoin dropped by 7%, while palladium, rhodium, cobalt, silver, and gold outperformed it.”*

As a reminder, at the end of December, Google searches for the term «cryptocurrency» plunged to a yearly low.