Shinniks Unique Kit Reveal: The Inspiration Behind the Tire Service Presentation

The CEO of «Shinnik,» Galimzhan Khairulin, explained how the club came up with the idea of showcasing the new playing kit at a tire service.

«We have a team of young professionals in the marketing department whom I trust. I encourage them to come up with their own ideas and be creative. When they proposed the concept of unveiling the kit at a tire workshop, I fully supported it. They did a great job! I’m pleased that the team is generating fresh and engaging ideas that resonate not only with fans in the Yaroslavl region but across all of Russia. Following this presentation, I received several calls expressing positive feedback. It’s truly gratifying to hear that it was well-received!» Khairulin shared in an interview with Championship correspondent Ilya Nikulnikov.